Jonida Haskurti (Albania)

“My idea is related to placing the female silhouette in high dimensions. In the period of fast fashion, my focus is on importance of choosing a permanent garment. Undoubtedly, the conditions,

way and style of life require more comfort and elasticity, than folk clothing can offer. This is precisely where my idea comes to life.

What if we created clothes that satisfy our living conditions and satisfy our needs based on the cultural values that folk clothing represents? In this way, consumers will be educated to make smart purchases.”

Participating in: ECHO Academies

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